Content Marketing World 2013: Five marketing lessons I learned from...
1. When I woke up in my Cleveland hotel room, I noticed that my window looked out onto a small airport. I love watching planes take off and land, so I found this very exciting. After watching the...
View ArticleThe Healthcare Advertising Awards Honored ID and KPCO
We are excited to announce that The Healthcare Advertising Awards has presented Intelligent Demand and its client Kaiser Permanente Colorado (KPCO) with a Silver Award in the Employee Communication...
View ArticleClik here to view.
Meet an IDer – Kayla Fuller!
What’s your role at ID? Why is this your jam? My role at ID is Account Coordinator. I am the definition of an extrovert, so this position is perfect for me – I love people, and I love getting things...
View ArticleClik here to view.
Meet an IDer – Melanie Darienzo
What’s your role at ID? Why is this your jam? Where does your role fit in the puzzle that is ID? I’m in Business Development. I consult with prospective clients in the early stages of their engagement...
View ArticleClik here to view.
Intelligent Demand client SketchUp wins a Marketo Revvie!
Intelligent Demand is proud to announce that its client, SketchUp, was the recipient of the 2015 Marketo Revvie award in The Innovator, Consumer Business category at the Marketing Nation Summit on...
View ArticleClik here to view.
Meet an IDer – Jody Martinez!
What’s your role at ID? Why is this your jam? I am an Account Manager for ID. I love being the conductor of a project. I get to work with every practice area and be part of a team that creates some...
View ArticleClik here to view.
Meet an IDer – Vanessa Wainwright
What’s your role at ID? Why is this your jam? My role at ID is Digital Designer. I really like it because I’ve worked in the print world and I see why digital design offers so much more, to the...
View ArticleClik here to view.
ID Word of the Day: OPTINTUNITIES
ID Word of the Day: OPTINTUNITIES Although not a root of this particular word, optimization was the impetus behind creating it. I can’t tell you how many times we’ve been in a room, pointing furiously...
View ArticleClik here to view.
Meet an IDer – Theo Romeo
What’s your role at ID? Why is this your jam? I’m the Creative Director at ID. Basically, I get to stand around making things up all day, then a team of smarter, more talented people builds those...
View ArticleClik here to view.
Top 5 Blunders Brands Make When Trying to Engage Customers
At this year’s Marketo Marketing Nation Roadshow,themed, Inspiration in the Nation, I had the pleasure of sitting in on Vidya Chadaga’s presentation, Engagement Marketing in Practice. As the Director...
View ArticleClik here to view.
What Makes A Truly Great Agency-Client Partnership? Q&A with Taylor Roddy
ID Interview Series: Q&A with Taylor Roddy These days, Taylor Roddy is the Marketing and Communications Manager for Connect for Health Colorado, Colorado’s state-run health insurance exchange. I...
View ArticleClik here to view.
Working from Home in ID Style
Here at ID, we like to work from home every now and then. Recently, on a day when almost everyone from the office was working remotely, an email thread of photos started going around, with people...
View ArticleClik here to view.
Meet an IDer – Raleigh Jackson
What’s your role at ID? Why is this your jam? I’m a project coordinator at ID. This is a fairly new role here, as we have recently split up our client services team into account and project focuses....
View ArticleClik here to view.
How to Write Content That Is Readable – and Prove It
When I was a little girl and a budding writer-in-the-making, my sixth grade class had a rare opportunity to interview one of my favorite authors over the phone. I distinctly remember fidgeting with my...
View ArticleClik here to view.
Not Groundhog Day: Takeaways from the MarTech Conference in San Francisco
The San Francisco Hilton in Union Square has seen a lot of conferences over the years. And when I schlepped my bag into the lobby Monday morning, I couldn’t shake a pervasive sense of deja vu. How...
View ArticleClik here to view.
5 ways to quadruple your content marketing ROI in less than a month
For marketers that are synergizing and “revenuing” their demand pipes, the MarTech stack is a sales funnel of customer insights. Historically, when sales leaders optimize their channel strategy, they...
View ArticleClik here to view.
Meet an IDer — Nikki Flores!
What’s your role at ID? Why is this your jam? I’m a Copywriter/Content Manager at ID. Basically, I spend my days crafting compelling content and creative strategies to attract, convert, and nurture...
View ArticleClik here to view.
5 Excuses Keeping You From Writing Blogs
Getting people in your company to write blogs can be tough—heck, even sitting down and having all the motivation in the world to write one yourself can sometimes end in repeatedly banging your head on...
View ArticleClik here to view.
I Met Will Smith Twice at the Marketo Summit
I met Will Smith twice yesterday. The first time was at Marketo’s Marketing Nation Summit keynote address. He walked out onto the stage in front of 5,000+ modern marketers and instead of saying “Hi,...
View ArticleClik here to view.
Three Things I Learned My First Week at ID
There’s a giddy excitement the first morning you start a new job. Your outfit is carefully considered, you leave with 15 minutes to spare, and if you’re smart you stop for a dozen assorted at Dunkin...
View Article
