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A Dash of Creative and a Pinch of MarTech Makes For One Very Successful...

Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X...

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How Does ID Transform Revenue? Read Our Case Studies To Find Out

There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and...

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What Does an Agile Agency-Client Partnership Look Like? This.

When I first started learning about Agile methodologies years ago, the idea of a marketing agency having truly Agile partnerships with its clients seemed nearly impossible to me. How can Agile ever be...

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Many agencies win awards, but this one is different

I don’t want to bury the lede here. ID was recently named Uberflip’s Service Partner of the Year at the 2018 CONEX Conference. This was a surprise, and just so you don’t think I’m making that up,...

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Operationalizing the Partnership

[This article is third episode in a multi-part series about the strategic importance of Partnership co-authored by John Common and Kent Ragen. Enjoy!] Building new partnerships is easy, especially...

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Join Intelligent Demand at Dreamforce & Ops-Stars

We’re headed to San Francisco! In just a few short weeks, the ID team will be leading the conversation around real world ABM at the most innovative software conference in the world. Dreamforce (Sep....

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Our Employees are Why ID is one the Top 50 Small Companies to Work For in...

Built in Colorado recently named Intelligent Demand one of the top 50 small companies to work for in Colorado (and we’re pretty sure this picture says it all). As far as I can gather, the qualifying...

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Dreamforce – The Themes, Truths, and Untruths We Learned

So, that was exciting! A few weeks ago I had the pleasure of attending Dreamforce week for the very first time. A few colleagues and I were representing Intelligent Demand at Ops-Stars, a...

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The Most Wonderful Time of the Year: Budgeting and Planning Season for...

Ah… You can feel it in the air, can’t you? This is the time of year when you hear the furtive stirrings of C-suite professionals as they move about in their caves. They’re humbled by how great, or...

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B2B is broken.

Do you ever find yourself listening to news about the most recent political embarrassment du jour and think to yourself: “that system is fundamentally broken. How did we get here?” Yeah, me neither....

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